Rohit Markanday

Rohit Markanday

Dy. General Manager Trade Marketing
Adani Wilmar Ltd

A sales, advertising and marketing professional with experience of 22+ years, Rohit started his career as a sales professional in LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in the Delhi NCR region. He then moved on to the marketing and branding dept in the same organisation, where he spearheaded the largest retailer loyalty across the country.

Thereafter Rohit took the plunge into advertising with an agency to learn the nuances of advertising communication and serviced various brands across FMCG, Foods Mobile and B2B segments.

Rohit then moved on to head the trade marketing function in LT Foods Ltd., and successfully implemented the sales &distribution processes proposed by Earnt & Young. He ideated many successful trade promotions which resulted into 25%-30% volume growths.

He is currently heading the trade marketing and activation function along with sales and distribution function in Adani Wilmar Ltd.  He is responsible for developing and executing trade marketing strategies, managing the distributor life cycle of 5700+ distributors across the country, and developing new distribution in white spaces.