An astute Mar-com professional with 25+ years of experience - panning FMCG, Telecom, Broadcast, E-commerce in India & Middle East Markets, Jaikishin is currently with ITC Limited as the Head Media & Brand PR.

He headed Media mandate for Nokia MENA, Hindustan Unilever Limited, Snapdeal, Godrej, Wipro. His experience also covers heading the  marketing for STAR TV Middle East (a NewsCorp company), besides  heading Strategy & Research for Star News (ABP News Network).