Manisha Dokania is a visionary marketing trailblazer in the Indian asset management industry, renowned for her ability to build hyper-scale digital acquisition engines and shape industry-defining financial campaigns. She currently serves as the Head of Marketing at JioBlackRock Mutual Fund, where she established the marketing and brand function from the ground up for the disruptive asset management joint venture. Combining high-decibel brand strategy with lean performance growth, Manisha successfully orchestrated the end-to-end go-to-market execution for 13 retail mutual fund products and engineered a high-velocity acquisition model that onboarded over 1 million investors within six months of launch.

Prior to her leadership at JioBlackRock, Manisha spent nearly nine years driving massive digital and brand equity transformations at Edelweiss Asset Management, rising through the ranks to become the Head of Brand and a member of the core leadership team. At Edelweiss, she famously spearheaded the 360-degree marketing launch for India's historic Bharat Bond ETF, managing massive media budgets and pioneering corporate employee advocacy frameworks. Her deeply analytical approach to retail investing was forged through foundational marketing and digital strategy roles at ICICI Prudential AMC, HDFC Bank, and Vodafone India. This stellar 18-year track record makes Manisha an exceptional specialist at navigating crowded fintech landscapes and translating sophisticated product narratives into massive customer acquisition.