Abhinav Iyer is a distinguished marketing and corporate strategy veteran with over two decades of international experience driving business transformation, brand equity, and hyper-scale growth within the financial services and conglomerate sectors. He currently serves as the Chief General Manager of Marketing & Strategy at The Muthoot Group, where he has anchored the brand’s multi-billion dollar marketing matrix and strategic trajectory for over 12 years. Operating directly out of the Chairman and Joint MD's offices, Abhinav acts as a vital corporate bridge, steering integrated marketing budgets with top-tier agencies while simultaneously driving business priorities, market entry, and leadership-level talent selection across 20 diversified business divisions.

Abhinav’s formidable reputation as a cross-border growth architect was cemented during his tenure in the United Kingdom, where he led international business portfolios. As Account Director at London-based agency Here and Now 365, he scaled year-on-year growth by over 25% for premium BFSI clients like SBI, ICICI, and HDFC. Prior to that, he spent six years with Bank of Baroda, where he famously established the marketing function for their UK operations, launching high-velocity digital products like "Baroda MAX" that secured £300 million in just three months. He began his career as a handpicked core member of Bank of Baroda’s historic McKinsey-led 'Project Parivartan' in India, pioneering the development of "Retail Loan Factories" and laying the operational groundwork for the brand's iconic logo redesign and brand ambassador strategy. This unique mastery of high-stakes corporate turnaround, digital integration, and elite stakeholder management makes him an exceptional leader at the intersection of business strategy and modern financial storytelling.