Udit Mittal is a heavyweight automotive marketing and consumer insights leader with nearly two decades of specialized expertise in driving media strategy, product development, and market intelligence. Currently serving as the Deputy General Manager at Tata Motors, he heads the Media, Associations, and Insights division for both the Passenger Vehicle (PV) and rapidly expanding Electric Vehicle (EV) portfolios. Over an impressive 11-year tenure at Tata Motors, Udit has been instrumental in orchestrating multi-channel media planning, high-profile associations, and precision-led media buying that have fueled the automaker's massive market share resurgence and EV market leadership.

Udit’s corporate strategy acumen is uniquely anchored by a formidable foundation in data analytics and primary market research. Prior to joining Tata Motors, he served as the Market Insights Manager at Hyundai Motor India Ltd., where his consumer research directly shaped new product development pipelines and vehicle launches. He honed his foundational diagnostic skills on the agency side, leading automotive sector research as a Senior Research Executive at AC Nielsen and establishing his career as an Associate Researcher at IMRS Advisory. This rare, powerful combination of elite market research roots and heavyweight automotive media ownership makes him an exceptional strategist at decoding consumer behavior to scale high-impact brand visibility.