Pratik Ghate is an accomplished media and brand strategy leader with nearly two decades of experience, specializing in large-scale media planning, cost optimization, and 360-degree campaign execution. He currently serves as the Head of Media at Bajaj Auto Ltd, where he has spent over 14 years driving media excellence across domestic motorcycle segments. In his current and prior roles at Bajaj—including tenures as Brand Manager and Media Manager—Pratik has mastered the art of translating brand objectives into sharp media briefs across TV, print, digital, outdoor, and high-impact sports or entertainment properties, all while strictly optimizing multi-million dollar budgets.

Pratik’s expertise is backed by deep analytical rigor and a strong foundation in consumer insights. Before anchoring Bajaj’s media division, he honed his planning skills as a Media Planner (Manager Exchange) at Mindshare Fulcrum, where he engineered strategic media placement and habit-mapping for high-profile clients. He began his professional journey as a Business Analyst at HCL Technologies, a role that built his capability in gap analysis, competitive tracking, and data-driven storytelling. This unique blend of tech-analyst roots and corporate media mastery makes him a specialist in maximizing Share of Voice (SOV) and media ROI in highly competitive industries.