Priyam Kanchwala is a distinguished media investment and consumer connection strategist with 18 years of specialized experience in the FMCG sector, steering high-impact media deployments for India's largest consumer goods giants. Currently serving as the Senior Manager of Integrated Media at Colgate-Palmolive (India) Ltd, she commands the 360-degree media matrix for one of the world's most trusted personal care portfolios. Her mastery of the complex FMCG landscape is further highlighted by her prior 3-and-a-half-year tenure at Marico Limited, where she accelerated brand visibility and optimized media spend architectures as Group Marketing Manager - Media.

Priyam’s corporate leadership is built upon a formidable, multi-year foundation within premier media agencies. She spent over five years at Madison World, rising rapidly from Senior Planning Manager to Strategic Account Director, where she acted as an expert media strategist running investment and deployment planning tailored to aggressive business goals, consumer habit-mapping, and market competition. Having kicked off her career as a Business Executive at Mediaedge:cia, Priyam pairs deep agency-side tactical expertise with heavyweight corporate brand ownership, making her an exceptional specialist in driving share of voice (SOV), structural ROI, and integrated media innovations at scale.