Nikhil Kumar is a digital marketing leader with over 20 years of experience building digital-first growth for global consumer and lifestyle brands. His career spans 15 years on the agency side — at Ogilvy, VML, and Brave New World — and nearly eight years on the brand side, leading digital teams at ZEE5, Café Coffee Day, and Stanley Black & Decker, here he currently serves as Head of Brand & Digital Marketing across a ten-brand global portfolio. 

Across these roles he has driven measurable impact at scale: growing sales-qualified leads by 200%, optimizing multimillion-dollar media budgets through analytics-led decisioning, and leading more than 40 award-winning campaigns across verticals. Recognized as one of Asia’s Top 100 Digital Marketing Leaders, Nikhil is a bestselling author and a two-time world record holder. His work sits at the intersection of data and narrative, blending performance rigor with brand storytelling across content, creator ecosystems, and emerging technology.