Swati Srivastava is a seasoned marketing professional with over 16 years of experience in product marketing, brand strategy, and integrated marketing communications across the paints, coatings, and healthcare sectors. Currently serving as Senior Manager – Product Marketing at JK Cement, she has led multiple category-building initiatives, national product launches, dealer engagement programs, and ATL/BTL campaigns that have driven significant business growth.

Over her career with organizations including JK Cement, Nippon Paint, Cipla, Abbott Medical Optics, and Sentiss Pharma, Swati has successfully launched market-leading products, scaled businesses, developed innovative go-to-market strategies, and executed high-impact brand visibility programs. Her expertise spans brand management, consumer engagement, channel marketing, product innovation, and marketing effectiveness.

An ISB-certified Product Management professional, Swati brings a strong business and marketing perspective to evaluating creative excellence, strategic effectiveness, and consumer impact in Out-of-Home advertising.