Rupa Murudkar is a high-impact marketing executive with over twelve years of end-to-end commercial experience across India’s premier FMCG conglomerates, including Unilever, ITC Limited, Godrej Consumer Products Limited (GCPL), and Emami. Uniquely positioned at the intersection of analytical engineering and strategic brand building, her career spans robust ground-level channel sales management and scale-focused brand custody. She has successfully led major personal care portfolios (including heritage cooling, premium wash, and beauty brands), driving product visibility, market penetration, and bottom-line growth. Currently, she serves as the Vice President of Marketing at Cholayil Private Limited, steering the strategic marketing footprint for its portfolio.