Monalisa Mandal boasts over 19 years of extensive experience in marketing across diverse sectors such as AlcoBev, Automotive, Media & Entertainment and Market Research. Renowned for driving digital transformation, orchestrating successful product launches, and managing corporate PR, she has left an indelible mark on the industry. She’s recently joined Devans Modern Brewery, leading the marketing mandate as Sr. VP Marketing. In the current assignment she is entrusted with growing the brand penetration both in domestic and international market. The brand portfolio consists of iconic brands like Godfather Beer, newly launched Six Fields Beer and Gianchand Single Malt. In her past role she spearheaded HT Media's digital pivot, propelling it to the top echelons of the radio industry. Her pivotal role in Fever FM's relaunch, including the groundbreaking "Happening Hai" campaign, significantly elevated listenership and revenue. Not just that she also established FeverLive as the frontrunner in the live event space, unlocking massive revenue stream for the organization beyond traditional FCT revenue. Monalisa's adeptness in innovative marketing and PR initiatives and strategic leadership consistently yields remarkable results, propelling organisational growth to new heights.