Kanika Anand is a seasoned marketing leader with over 15 years of experience in media strategy, digital marketing, and brand management. As General Manager – Marketing at Airtel, she leads integrated media across key business verticals and additionally manages overall marketing budgets across functions. Kanika has driven large-scale media investments, built data-driven marketing frameworks, and championed innovation in emerging formats like AR, VR, and CTV. She is passionate about data-led storytelling and creating meaningful consumer impact through integrated, insight-driven marketing.