Preetam Patnaik

Preetam Patnaik

Head of Consumer Marketing
Continental Coffee

Preetam Patnaik is Head of Consumer Marketing of Continental Coffee (CCL Products India Ltd), leading Indian coffee company with global and operating in various coffee businesses including Coffee Exports, Private label manufacturing and Continental Coffee branded coffees.

An Alumnus of IBS, Mumbai with a master’s degree in business administration, Preetam is a business professional with more than 16 years of experience in overseeing brand building and communication strategies for companies across different FMCG categories. These include Foods and Beverages, Home care, Ora care, Personal care and culinary. He has worked across functions like Marketing,Consumer Insight and business management in organizations like Dr. Reddy Consumer Care and lIPSOS India.In his four years of experience at Continental Coffee, Preetam has played a pivotal role in building the business and guiding the team in successfully achieving the company milestone of 100cr + on the back strategic consumer marketing while keeping a close to the consumer eye on market trends and consumer behaviour. Under his leadership, the brand have also received and awarded by reputed platforms for their innovation in Campaigns and Experiential Marketing