Saket Agrawal
General Manager- Brand and Marketing
D’Decor
Saket is a seasoned marketing professional with 15+ years’ experience, having started his career in FCB Ulka’s brand consulting division and building a strong foundation in consumer behaviour, brand strategy, business strategy and brand building through great brand narratives.
Currently, Saket handles the Brand & Marketing function at D’Decor, India’s leading home furnishing brand. Over the last 7 years, he has been integral in developing cohesive marketing plans to reach the TG across different platforms, a mix of digital and traditional media. He has driven the creative, and media mandates along with partners for execution of brand campaigns and driven ROI for curtains, upholstery and bedding categories.
Over his stint of 9 years at FCB, Saket worked on key projects for FMCG brands like ITC Savlon, Marico, Cadbury Oreo, Catch Spices, Balaji Foods; Technology Brands like Adobe, Automobile Brands like Jeep, Tata Motors; Consumer Durables like Tata Swach, Crompton Greaves; Corporate Brands like IOCL, Zee, Abbott,; and Start-Up companies like Aasaan Jobs, Appie.