Holding an MBA from IIM Calcutta, Urvashi has extensive experience in strategic marketing and brand management in FMCG companies, primarily in personal care and healthcare space.Currently she is the Senior Brand Manager at Bausch & Lomb, the market leader in the contact lens industry in India. Urvashi spearheads marketing for vision care business, currently overseeing 60% of the revenue. She leads strategic power brands like BioTrue, Ultra, and SoftLens, which recently won IMA-Gold and MOMMYS-Gold awards. Most notably, Bausch & Lomb BioTrue won the Gold award at the 15th Annual Shorty Awards (New York).