Holding an MBA from IIM Calcutta, Urvashi has 8 years of experience in strategic marketing and brand management in FMCG companies, primarily in personal care and healthcare space.Currently she is the Senior Brand Manager at Bausch & Lomb, the market leader in the contact lens industry in India. Urvashi spearheads marketing for vision care business, currently overseeing 60% of the revenue. She leads strategic power brands like BioTrue, Ultra, and SoftLens, which recently won IMA-Gold and MOMMYS-Gold awards. Most notably, Bausch & Lomb BioTrue won the Gold award at the 15th Annual Shorty Awards (New York).