Siddharth brings with him over 22 years of marketing expertise, specialising in media management. With notable roles at Havells India, Samsung Group, Dentsu Aegis Network, and Tata Group, he has contributed significantly to brand building and strategic communication. His tenure at Havells, spanning over six years, underscored his adeptness in Marcom, solidifying his reputation as a seasoned professional in shaping brand identities and communication strategies across diverse industry landscapes.