Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru
Vice President, Marketing and Communication Head itel Mobile , India
Over 2 decades of rich experience in driving Brand, Marketing and Corporate Communication functions leading critical roles for Telenor India, Bharti Airtel India, Reliance Communications, Times of India. Spent Important stints with top notch Communication Agency firms like Perfect Relations, Clea PR providing advisory to brands like Godfrey Phillips India for their brands Red & White, Four Square, Ashok Leyland, etc.
Currently Goldee is the Chief Marketing Officer, Vice President for itel Mobile India driving Marketing and Communications for itel Mobile, Smart Gadgets and Home Appliances business. itel Mobile leads the mission of democratizing technology making it accessible and affordable for Bharat. Today itel Mobile is the No 1 Mobile Brand in India in less sthan 10K segment with over 9 crore happy customers in just a span of 6 Years. Have led extremely successful consumer outreach intiatives for itel Mobile across different Transit Points Pan India, created high decibel brand visibility during Mass Festivities consistently and planned innovative and low cost OOH visibility across mass markets and hinterlands targeting consumers effectively.
I firmly believe Innovation, Impact, Reach backed with Cost Efficiency are important pillars for leading successful outdoor campaigns. The real challenge and potential is measured when a brand stands out visible with low pockets across customer touch points innovatively amidst fierce competiton from high spending brands. High spends doesnt always lead to better innovations ! I would look forward to nominations from brands which have really made a difference in reaching out innovatively to the right set of consumers and have also maintained a good healthy cost focused approach leading to better ROI.
Very self motivated, love to think beyond frames and firmly believe that passion, positivity and conviction are lethal tools towards creating magic at work and the stepping stone for creating something awesome always.