Sachin was born and brought up in the ‘City of Dreams’ - Mumbai. And like a default setting,  he absorbed the city’s spirit and attitude, expressing it in his work for the past 20 years. From transforming businesses to winning awards for them, he has worked very closely with his clients. Sachin has won more than 100 national and international awards Including Adfest, Spikes Asia, One Show, Cannes, Clio and D&AD for his work.

However, at the heart of it, creating work that truly makes a difference for society at large, will always be his first calling - like the thought of buying a dying warship and breathing new life into it, by melting it and building the Nation’s Bike, popularly called the Bajaj V. A perfect example of inspiring ideas meeting an impossible dream. This also made Bajaj the first ever Indian brand to win in Creative Effectiveness at Cannes. If that wasn’t enough, Sachin spearheaded the ‘Jeep Democracy’ drive. At a time when every vote counts in the Indian political landscape, the idea was to get Jeep to ferry voters from remote rural locations in India to the voting booths, booths that were miles of rough terrain away. Recently, Sachin won the Grand Prix, Silver and 7 shortlists at Cannes for Whisper ‘Missing Chapter’.

Right now Sachin at the crossroads of storytelling, technology, new media and innovation. And waits for the next big thing that’ll shake up the world.