Ketan is a result oriented professional who comes with 15 years of experience across Media divisions – Media Strategy, Broadcasting and Product & Revenue Strategy. At TrueCaller, he manages the brand's global marketing operations and his industry experience spans FMCG, Telecom, Entertainment & Broadcasting segments. He has worked with brands including Vodafone, Star & Reckitt Benckiser. 

At Reckitt, his role as Regional Manager India - Media Global Category, included developing, prioritizing and leading media for key marketing initiatives across categories (Health, Home and Hygiene), while at Star India, as Senior Manager for Product & Revenue Strategy, he was responsible for Product and Revenue lead for Fox International Channels – National Geographic and Fox Life and new revenue opportunities and strategic inputs for the channel & the sales team.