The 19th edition of Out-of-Home (OOH) Advertising Convention (OAC), the Indian OOH advertising industry’s premier knowledge sharing and networking event, was held during July 18 &19, 2025, at the Westin Powai, Mumbai. With a richly diverse line-up of sessions and speakers, OAC 2025 threw the spotlight on the overarching theme: ‘Mapping a New OOH-scape’.

The well-attended two-day convention mapped the varied aspects that will power the future of OOH- right from the role of AI and the need to sharpen creative differentiation, to building long-term value in the OOH business, effectively navigating changes, and strengthening stakeholders’ accountability. The overall objective was to empower OOH as an effective advertising medium for brands in a tech driven environment.

The OOH Expo that ran parallel to the convention showcased latest innovative solutions in the OOH space.  The grand finale of OAC 2025,  was of course, the glitzy OOH Advertising Awards (OAA) 2025 ceremony, where winners of the OAA contest were announced.