Head – Activation, Media and Consumer Intelligence - Microsoft India
Abhish’s career spans 16 years of experience across FMCG, IT and Telecom. Having started in Sales in Microland he shifted to the German FMCG Henkel where he spend over 13 years in various Marketing roles. Starting off in Brand management roles in Henkel India, he moved to the Headquarters in Germany where he headed the Market Research initiatives for the Middle-East North-Africa region and established best practices across the region. His next assignment was that of Marketing Director at Henkel Saudi Arabia where he spent over 2 years to turn the business around and make it profitable. He returned back to India as Marketing Head and was instrumental in bringing the business to profitability. He then moved to Microsoft India where he currently is responsible for brand & consumer marketing as Head – Activation, Media and Consumer Intelligence. His current role entails him to develop compelling & insightful creatives and 360 degree engagement plans to deliver brand and business metrics.