1. Brand Categories
Code | Category | Scope | Who can Participate? | Entry Fees |
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1.A | Automotive | Manufacturers and suppliers of vehicles including those of consumables and spares in the automotive segment |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.B | Consumer Durables | White goods, Brown goods, Home furnishing, Home deor, paints, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.C | E-Commerce, M-Commerce & Online Platforms | B2B or B2C platforms for buying and selling goods or services online, online platforms, digital commerce platforms, online apps, gaming apps, etc |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.D | Fashion & Lifestyle | Clothes, Footwear, Perfumes, Makeups & Cosmetics and accessories like Watches, Jewellery, Bags, Purses, Belts, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.E | Financial Services | Banks, financial services, insurance companies, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.F | FMCG | Personal care, household goods, food & beverages, etc |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.G | Media & Entertainment | TV channels, radio, print media, digital media, outdoor concessionaires, movies, music labels, festivals, artistes etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.H | OTT (Over The Top) Media Services | Streaming media service offered directly to viewers via the Internet |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.I | Retail Brands | Stores, Restaurants, Salons, malls, Clubs, Gyms, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.J | Travel & Hospitality | Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
1.K | Other Categories | Projects that do not fall under the above categories can be entered here. The category of this award shall be taken as per the winning entry. e.g. Real estate & Construction, Telecom, Healthcare Services, Educational Services, Business & Home Services, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
Terms & Conditions:
Parameters: The video and the discription can be explanative of - The creative aspect - The idea, Campaign objective, Target audience, Execution details like Scale (description of the OOH formats used, number of OOH media units used, geographical locations), Innovative use of different formats and Impact assessment. To download the sample entry form CLICK HERE (the entries shall be uploaded online platform. The sample form is the reference for compiling the information. |
2. Media Plan of the Year
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
2.A | Outdoor Media Plan of the Year - Local | Awarded to the best Outdoor Media Plan of the Year covering a single city or single region – providing details on target audience, key locations covered within the city/market. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
2.B | Outdoor Media Plan of the Year - National | Awarded to the best Outdoor Media Plan of the Year covering a minimum of three states –providing details on target audience, key locations covered within each city/market. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 9000/- + GST Per Entry |
Terms & Conditions
Parameters:
Pointers for the description & video : Entries should be explanative of Media Strategy in relation to overall communication objective, Target audience, Budget allocated, Coverage of locations, Media mix, Monitoring mechnism and Impact assessment. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information) |
3. Special Categories
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
3.A | Innovation of the Year | The most innovative or creative execution using any conventional or non conventional OOH/DOOH format. Innovation includes any "out of the box" idea or execution. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is directly engaged), Outdoor Solution Providers | Rs. 9000/- + GST Per Entry |
3.B | Best Use of Ambient Media | The most creative use of non-conventional outdoor media and includes structured ambient spaces like restrooms, gardens, beaches, etc. as well as one-off, non-scalable ambient opportunities. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is directly engaged), Outdoor Solution Providers | Rs. 9000/- + GST Per Entry |
3.C | Best Use of Mall & Cineplex Media | Best creative and innovative use of media at malls and / or cineplexes for a campaign using static and / or DOOH advertising media. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly engaged), Outdoor Solution Providers like Programmatic Platforms | Rs. 9000/- + GST Per Entry |
3.D | Best Use of Transit Media | Best creative and innovative use of transit media for a single campaign using transit media at airports / in-plane / aircraft exterior branding / Metro station branding / Metro train branding including in-train branding / Rail station branding / Rail train branding including in-train branding / cab branding / bus branding / auto rickshaw branding and / or any other transit media format. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly engaged), Outdoor Solution Providers like Programmatic Platforms | Rs. 9000/- + GST Per Entry |
3.E | Digital OOH | Any Execution / Display using Digital Media such as Interactive / Non –Interactive Screens, LED Screens, Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the media. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency | Rs. 9000/- + GST Per Entry |
3.F | Activation | Any activity / execution / demonstration done in the OOH space solely for the purpose of promotion and / or advertising which includes consumer engagement or experience. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Activation agency | Rs. 9000/- + GST Per Entry |
3.G | Brand Activation at Retail Store | Any Activation/ demonstration/ launch of new product done at retail store solely for purpose of promotion or advertising which include consumer engagement or experience. |
Advertising Brand or Retail store, Outdoor Specialist Agency, Media Agency, Creative Agency, Activation/BTL Agency. | Rs. 9000/- + GST Per Entry |
3.H | Green Initiative | Entries can be submitted by those maintaining parks, gardens or anything which enhances the natural environment for society. Also any media owner who has used recycled material, and/ or even used environment friendly material to create OOH media. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers | Rs. 9000/- + GST Per Entry |
Parameters, Terms & Conditions:
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4. BEST OOH INTEGRATION WITH RADIO/DIGITAL/SOCIAL MEDIA MARKETING
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
4.A | Best OOH Integration with Radio/Digital/Social Media Marketing | Awarded to the best OOHcampaign that has been intergrated with radio, digital or social media. The OOH campaign should have been integrated with at least one of radio, digital or social media. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency | Rs. 9000/- + GST Per Entry |
Parameters:
Media Strategy in relation to overall communication objective, Execution details (Target audience, Budget allocated, Coverage of locations, Media mix, etc.), The impact of using integrated media is an important aspect to be foucsed upon 2. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to be used for compling the information)
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5. International
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
5.A | International – Traditional Format | All the work done by Indian & International agencies but implemented outside India using traditional media or campaign done in ambient space will be considered. The entry will be judged on the content (campaign) that is run using traditional or ambient media and does not refer to the media used. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Digital Agency, Activation Agency, Media Owner (if client is directly engaged) | Rs. 9000/- + GST Per Entry |
5.B | International - DOOH | All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered. Please note this category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency, Activation, Media Owner (if client is directly engaged) | Rs. 7000/- + GST Per Entry |
Parameters, Terms & conditions: Campaigns which are run outside India in the OOH space, eligible in this category. Pointers for the DESCRIPTION & VIDEO : To download the sample entry form CLICK HERE |
6. Public & Social Services
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
6.A | Public & Social Services | Public Health, Environment and Social Causes addressed |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner | Rs. 9000/- + GST Per Entry |
Parameters, Terms & Conditions: To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single execution and innovation. OOH Campaigns need to have a minimum number of 20 media units used. In case of Activation, the strategy and the scale of activation need to be justified with images and video Pointers for the DESCRIPTION & VIDEO The Entries shall contain information on the
To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information) |
7. Best Media Format Innovation
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
7.a | Best Media Format Innovation - Permanent | 1. Submissions on New format/ structure/ medium created by media owners with fresh investments can be entered in this category (Any newly constructed OOH site with new design, approach, utility, etc.) OR 2. Any investment made to refurbish an existing media asset can be entered in this category
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Media owners | Rs. 9000/- + GST Per Entry |
7.b | Best Media Format Innovation - Temporaray | Please note that this category pertains to the physical format innovation of media and not the ad content displayed. Any structural changes only pertaining to the campaign and temporary in nature like any innovation of traditional / DOOH media format, such as, cut outs and extensions added to the media unit; motorised movement of elements for media display; creative illumination of ad display; application and use of technologies that creative innovative ad displays, or any other distinct innovation of a traditional or DOOH media unit will be eligible for entry underthis category. |
Media owners, Advertising agency (Along with Media Owner or execution partner) | Rs. 9000/- + GST Per Entry |
Parameters, Terms & Conditions: 5.A Best Media Format Innovation – Permanent
5.B Best Media Format Innovation – Temporary
3. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information) |
8. Campaign of the year
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
8.a | Campaign of the year | Awarded to any campaign, irrespective of product / service and outdoor media format,comprising a minimum of three creative concepts based on the same central idea used in multi format. |
Not by Entry - Refer below | No separate entry fee charged |
All short listed entries under ‘Brand Categories – 1.A, 1.B, 1.C, 1.D, 1.E, 1.F 1.G 1.H, 1.I, 1.J, 1.K, shall qualify for adjudication under the ‘Campaign of the Year’ category. No direct entries will be made under ‘Campaign of the Year’ category The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Categories’. |