OAA CATEGORIES - 2019

Read the Terms & Conditions governing each award category mentioned below before submitting you entries on this online platform.
Click here to submit the entries

1. Brand Categories

Code Category Scope Who can Participate? Entry Fees
1.a Telecom

Cellular service providers, Basic telephony, ISPs, Calling cards, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.b Financial Services

 

 

 

 

Banks, financial services, insurance companies, etc.

 

 

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.c Media & Entertainment

TV channels, radio, print media, outdoor concessionaires, movies, music labels, festivals, artistes etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.d Automotive

Manufacturers and suppliers including consumables and spares in the automotive segment

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.e FMCG

Personal care, household, food & beverages

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.f Consumer Durables

White goods, Brown goods

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.g Retail Brands

Stores, Restaurants, Salons, Clubs, Gyms, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.h E-commerce

B2B, B2C E-commerce platforms, online marketplaces

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.i Real Estate & Construction

Real estate developers & construction companies (suppliers to real estate projects/construction companies will qualify under this 'OTHERS' category

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.j Travel & Hospitality

Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.k Clothing, Footwear & Assessories

Clothes, Footwear and accessories like Watches, Jewellery, Bags, Purses, Belts, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry
1.l Others Categories

Projects that do not fall under the above categories can be entered here. The caption of this award shall be taken as per the entry that wins in this category

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 6000/- + GST Per Entry

Terms & conditions - Brand Category:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019 
  2. Entries should be explanative about the creative expression, scale, innovative use of different formats, and how the overall plan was executed 
  3. Entries to this category shall be supported by specific information on the minimum number of 50 media units used, use of at least 3 different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) and activation if done, minimum campaign duration of 10 days and coverage of at least 3 different cities (even a single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client). 
  4. For Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’, campaigns executed in only 1 city using a minimum of 15 media units are also eligible. All other criteria for entries in the Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’ remain the same, viz.: use of at least 3 different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client), information on activation if done, and minimum campaign duration of 10 days.
  5. To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign.
  6. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.


Entry Documentation:

A. Target audience  B. Communication objectives  C. Creative idea (less than 500 words)  D. Creative Images-3  E. Uniqueness of execution if applicable  F. Campaign Images            G. Authorisation Letter H. Video not exceeding 120 seconds / 20MB. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category.



2. Media Plan of the Year

Code Category Scope Who can Participate? Entry Fees
2.a Outdoor Media Plan of the Year - Local

Awarded to the best Outdoor Media Plan of the Year covering a single city with target audience focus in terms of key locations within the city/market & demographics.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7000/- + GST Per Entry
2.b Outdoor Media Plan of the Year - National

Awarded to the best Outdoor Media Plan of the Year covering a minimum of three states with target audience focus in terms of key markets/regions; key locations within each city/market & demographics.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7000/- + GST Per Entry

Terms & conditions

Media Plan of the Year - Local ( Presentation Category):

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. The media strategy that was drawn up as per the communications objective - Target audience, budget, coverage of locations (1 state &/or at least 1 city), media mix, execution, monitoring, and impact. 
  3. Use of a minimum of 20 media units
  4. Formats used - minimum of three different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client)
  5. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury. The Presentation should be uploaded in PDF format.
  6. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Media Strategy  B. Target Audience  C. Locations Covered  D. Media Mix Description (less than 500 words)  E. Media Mix, Budgets  F. Campaign Execution Strategy (less than 250 words)  G. Media Monitoring Mechanism  H. Impact Assessment (50 words)  I. Campaign Images  J. Authorisation Letter  K. Video not exceeding 120 Seconds/ 20 MB. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category. The video should not be a repeat of any video submitted in any of the Brand Categories.

 

Media Plan of the Year – National (Presentation Category):

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. The media strategy that was drawn up as per the communications objective - Target audience, budget, coverage of locations (at least 3 states &/or at least 10 cities), media mix, execution, monitoring, and impact.
  3. Use of at least 50 media units
  4. Formats used - minimum of three formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client)
  5. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury. The Presentation should be uploaded in PDF format. This will be applicable only for the shortlisted entries for the final round.
  6. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Media Strategy  B. Target Audience  C. Locations Covered  D. Media Mix Description (less than 500 words)  E. Media Mix, Budgets  F. Campaign Execution Strategy  G. Media Monitoring Mechanism  H. Impact Assessment (50 words)  I. Campaign Images  J. Authorisation Letter  K. Video not exceeding 120 Seconds/ 20MB. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category. The video should not be a repeat of any video submitted in any of the Brand Categories

 

3. Special Categories

Code Category Scope Who can Participate? Entry Fees
3.a Innovation of the Year

The most innovative special effect created on any conventional outdoor format and includes special builds, 3D cutouts, customized lighting, creation of movement on media, use of technologies, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is direct), Outdoor Solution Providers Rs. 7000/- + GST Per Entry
3.b Best Use of Ambient Media

The most creative use of non-conventional outdoor media and includes structured ambient like restrooms, shopping malls (excluding point-of-purchase advertising), airports, bus stations, theatres etc. as well as one-off, non-scalable ambient opportunities.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is direct), Outdoor Solution Providers Rs. 7000/- + GST Per Entry
3.c Green Initiative

Entries can be submitted by those maintaining parks, gardens or anything which enhances the environment for society. Also any media owner who has used recycled material, and even used environment friendly material to create OOH media can send in entries.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers Rs. 7000/- + GST Per Entry
3.d Activation

Any Activity / Execution / Demonstration done outdoor solely for the purpose of promotion and / or advertising.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Activation agency Rs. 7000/- + GST Per Entry
3.e Digital OOH

Any Execution / Display using Digital Media such as Interactive / Non – Interactive Screens, LED Screens,Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the content that is run digitally on the media.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency Rs. 7000/- + GST Per Entry

Terms & conditions - Special Categories:

Note
1. Any entry submitted in one Special Category cannot be submitted in any other Special Category.
2. Any entry (campaign/idea) submitted for OAA 2018 contest cannot be submitted for OAA 2019 contest, even if the same campaign has been extended into 2018-19.

Innovation of the Year:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Uniqueness of Innovation  B. Innovation Objectives  C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges  E. Scale of Innovation  F. Details of any Recall Research  G. Duration of the Innovation  H. Creative AV  I. Execution Images  J. Authorisation Letter  K. Video not exceeding 120 Seconds/ 20MB. The Content of Video presentation should portray more of the Innovation aspect of the campaign.


Best Use of Ambient Media:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation: 

A. Uniqueness of use of Ambient Media  B. Objectives of the Use of the Ambience  C. Relevance to Communication Objectives / Brand Strategy  D. Implementation Challenges  E. Scale of Innovation  F. Details of any Recall Research  G. Duration of the Innovation  H. Creative AV  I. Execution Images  J. Authorisation Letter  K. Video not exceeding 120 Seconds. The Content of Video presentation should portray more of the Innovation aspect of the campaign.

 

Green Initiative:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Uniqueness of Green Initiative  B. Objectives of the use of Green Initiative idea  C. Adherence to the parameters & norms of green initiative accepted globally  D. Certifications if any  E. Creative AV   F. Execution Images  G. Authorisation Letter  H. Video not exceeding 120 Seconds/ 20 MB. The Content of Video presentation should revolve around the green initiative steps and methods taken up during the campaign.


Activation:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Target Audience  B. Communication Objectives for the activation being carried out during the campaign  C. Creative idea  D. Uniqueness of Execution if applicable  E. Creative AV  F. Execution Images  G. Authorisation Letter H. Campaign Images  I. Video not exceeding 120 seconds/ 20MB. The Content of Video presentation should show the Activation carried out.

 

Digital OOH :

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. Please note this category does not refer to the media used but the content that is run digitally on the Media.
  3. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Target Audience  B. Communication Objectives  C. Creative idea  D. Uniqueness of Execution if applicable. E. Use of Digital Media such as Interactive / Non – Interactive Screens, LED Screens, Projection Systems etc., solely for the purpose of advertising  F. Creative AV  G. Execution Pics  H. Authorisation Letter  I. Campaign Images  J. Video not exceeding 120 Seconds/ 20MB. The Content of the video should focus on the content run on the media and not the media. The Content shall be shown in such a manner that it justifies the use of the Media.

 

4. International

Code Category Scope Who can Participate? Entry Fees
4.a International

All the work done by Indian & International agencies
but implemented outside India.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency, Activation Agency Rs. 7000/- + GST Per Entry

Terms & conditions

International:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. Campaigns which are run outside India are eligible in this category.
  3. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Target audience  B. Communication objectives  C. Creative idea  D. Uniqueness of execution if applicable  E. Creative AV  F. Execution Images  G. Authorisation Letter  H. Video not exceeding 120 Seconds/ 20MB. The Content of the video should display the campaigns carried out in an International location and as per the parameters of the Category.

 

5. Media Owners' Special Categories

Code Category Scope Who can Participate? Entry Fees
5.a Best Format Innovation - Existing

Awarded to entries of outdoor media concessionaries that depict innovation of existing format(s) or creation of innovative format(s)

Media Owner Rs. 7000/- + GST Per Entry
5.h Best Format Innovation - New

Awarded to entries of outdoor media concessionaries that depict innovation of existing format(s) or creation of innovative format(s)

Media Owner Rs. 7000/- + GST Per Entry

Terms & conditions - Media Owners’ Special Categories:

Best Format Innovation:

  1. All Entries/campaign must have been executed between1 April 2018 – 31st March 2019
  2. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Description of Innovation on Existing format  B. Uniqueness of format  C. Challenges involved  D. Number of Installations  E. Benefits to advertisers  F. Development of innovative environment-friendly media and/or formats that also serve as public utility Visual Submissions:(i) Structural design (ii) Execution  G. Images of execution  H. Video not exceeding 120 seconds/ 20MB. The video content should focus on the innovation of an existing media or creation of an innovative format

 

 

6. Public & Social Services

Code Category Scope Who can Participate? Entry Fees
6.a Public & Social Services

Public health, environment and social issues

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner Rs. 7000/- + GST Per Entry

Terms & Conditions - Public & Social Services:

  1. All Entries/campaign must have been executed between 1 April 2018 – 31st March 2019
  2. The Entries should contain information on the (i) particular public / social cause that is being addressed, and how (ii) communication on OOH media helped to address the public / social cause through awareness building, interventions, onground consumer engagements, execution of CSR plans, etc.
  3. The Entries should provide detailed description of the OOH formats used, number of OOH media units used, as also the geographical locations where the OOH campaign was executed.
  4. The Entry submissions in this category shall be supported by specific information on the (i) minimum number of 50 media units used, (ii) use of at least 3 different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) (iii) and activation if done, (iv) minimum campaign duration of 10 days and (v) coverage of at least 3 different cities (even a single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client).
  5. To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign.
  6. Do not mention the Contesting Company's name or logo anywhere on the contents of the document or in the pictures or in the video to avoid being disqualified.

Entry Documentation:

A. Target audience  B. Communication objectives  C. Creative idea  D. Formats & no. of units used  E. Cities covered & duration of campaign  F. Images representing the scope of the campaign  E. Video not exceeding 120 seconds/ 20MB. Content of Video presentation shall contain information pertaining to the parameters laid down for this award category only.

7. Campaign of the year

Code Category Scope Who can Participate? Entry Fees
7 Campaign of the year

Awarded to any campaign, irrespective of product / service and outdoor media format, comprising a minimum of three creative concepts based on the same central idea used in multi format

Not by Entry No separate entry fee charged

All entries  entered under ‘Brand Categories – 1.a, 1.b, 1.c, 1.d, 1.e, 1.f, 1.g 1.h, 1.i, 1.j, 1.k, 1.l, 1.m' shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore, the Terms & Conditions, as well as the Documentation Required for adjudication of entries for the ‘Campaign of the Year’ shall remain the same as that for all ‘Brand Categories’.

The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Categories’. No direct entries will be made under ‘Campaign of the Year’ category.

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