OAA CATEGORIES - 2020

Guidelines

  1. All activations / campaigns / outdoor advertising considered for the Contest should have been executed between 1 April 2019 – 31 March 2020.
  2. Do not mention the Contesting Company's name or logo anywhere in the content of the documents or in the pictures or in the video. Any such mention will invite disqualification (Advertising brand name and logo projected in the campaign can be visible in the submissions).
  3. Any entry (campaign/ idea) submitted for OAA 2019 contest cannot be re-submitted for OAA 2020 contest, even if the same campaign has been extended into 2019-20.
  4. All entries entered by the contesting agencies, media owners or solution providers should be mandatorily accompanied by an NOC from the ad owners (clients/ advertising brand). If the entry is submitted by the advertising brand itself, the NOC is not required. To download NOC format CLICK HERE.
  5. Read the Terms & Conditions governing each award category mentioned below before submitting your entries on this online platform.
  6. Download the sample form given below with regard to the respective category to compile all the information for your submissions.
  7. There will be two rounds of judging. The first round will be conducted online, whereas the second round will be conducted at a judging venue.
  8. The entries to OAA Contest will be evaluated by the Jury as per the Business Parameters laid down. Hence, you are advised to keep in view the Business Parameters while drafting the content for each of your submissions.
  9. Entry Documentation:
    1. Description/ brief about the campaign (differs for every main category as per the parameters laid down for the particular award category – Points to cover are mentioned in the sample form and terms and conditions)
    2. Campaign images – should show different formats, creative, innovations if any. Maximum images – 15, File size - 12 MB in all (The minimum size should not be less than 600 pixels in height and width and maximum size should be more than 1000 pixels in height and width)
    3. Authorisation letter (NOC from client) (refer aforementioned point #4)
    4. Video not exceeding 120 seconds / 40 MB file size. It is preferred that the Content of the video presentation should contain the information entered as per the specified parameters for the particular award category.
    5. Presentation (PDF) – to be uploaded only for Category No. 2 – Media Plan of the Year and Category No. 6 – Media Owner Excellence Awards
    6. Other requirements – client details, contesting company’s details, billing information with GST certificate, payment as per the specified entry fee.
  10. Once all information is compiled CLICK HERE to submit the entries
  11. Winners for 15th Edition of OAA will be declared on the day of Award ceremony which is scheduled to be held on 25th July 2020.

1. Brand Categories

Code Category Scope Who can Participate? Entry Fees
1.a Automotive

Manufacturers and suppliers including consumables and spares in the automotive segment

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.b Clothing, Footwear & Assessories

Clothes, Footwear and accessories like Watches, Jewellery, Bags, Purses, Belts, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.c Consumer Durables

White goods, Brown goods

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.d E-commerce

B2B, B2C E-commerce platforms, online marketplaces

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.e Financial Services

Banks, financial services, insurance companies, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.f FMCG

Personal care, household, food & beverages

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.g Media & Entertainment

TV channels, radio, print media, outdoor concessionaires, movies, music labels, festivals, artistes etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.h OTT (Over The Top) Media Services

Streaming media service offered directly to viewers via the Internet

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.i Retail Brands

Stores, Restaurants, Salons, Clubs, Gyms, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.j Telecom

Cellular service providers, Basic telephony, ISPs, Calling cards, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.k Travel & Hospitality

Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
1.l Others Categories

Projects that do not fall under the above categories can be entered here. The caption of this award shall be taken as per the entry that wins in this category

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry

Parameters, Terms & Conditions:

  1. Entries to this category shall be supported by specific information on the
    1.  minimum number of 50 media units used
    2. minimum of 3 different formats used (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) 
    Exception: For Sub-Categories 1i. Retail Brand and 1l. Other Categories -- campaigns executed in just 1 city using a minimum of 15 media units are also eligible.
  2. Activation if done, the minimum campaign duration should have been 3 days and covering at least 3 different cities (even single city coverage may be accepted if the strategy for the same is justified and duly certified by the client). 
  3. Ensure that the entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation. Any information on activation and innovation may be presented as an additional dimension to the campaign.
  4. Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries): Entries should be explanative of -
    (i) Communication objective, (ii) Creative strategy, (iii) Target audience, (iv) Scale (description of the OOH formats used, number of OOH media units used, geographical locations), (v) Innovative use of different formats (if any), (vi) How the overall plan was executed / uniqueness of execution (if any), (vii) Impact assessment.

  5. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information)  

2. Media Plan of the Year

Code Category Scope Who can Participate? Entry Fees
2.a Outdoor Media Plan of the Year - Local

Awarded to the best Outdoor Media Plan of the Year covering a single city or single region – providing details on target audience, key location covered within the city/market.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry
2.b Outdoor Media Plan of the Year - National

Awarded to the best Outdoor Media Plan of the Year covering a minimum of three states –providing details on target audience, key locations covered within each city/market.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency Rs. 7500/- + GST Per Entry

Parameters, Terms & Conditions

  1. Entries to this category shall be supported by specific information on the minimum number of media units used
    1. 20 media units for Local Media Plan of the Year
    2. 50 media units for National Media Plan of the Year
  2. Formats used - minimum of three different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client). 
  3. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury -- if the particular entry is shortlisted for the second round. The Presentation should be uploaded in PDF format while uploading the entry and same will be presented in front of the Jury Panel if entry gets shortlisted.
    The presentation should cover the given parameters (Each point is given 20% weightage while evaluating the shortlisted entry in final round): 

    Should not be more than 12 pages
    (i) Media Strategy, (ii) Media Reach, (iii) Media Mix, (iv) Media Execution, (v) Monitoring and Impact Assessment

  4. Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries): Entries should be explanative of
    (i) Media Strategy in relation to overall communication objective, (ii) Target audience, (iii) Budget allocated, (iv) Coverage of locations, (v) Media mix, (vi) Campaign execution strategy, (vii) Media monitoring mechanism, (vii) Impact assessment.

  5. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information)

 

3. Special Categories

Code Category Scope Who can Participate? Entry Fees
3.a Innovation of the Year

The most innovative special effect created on any conventional outdoor format and includes special builds, 3D cutouts, customized lighting, creation of movement on media, use of technologies, etc.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is direct), Outdoor Solution Providers Rs. 7500/- + GST Per Entry
3.b Best Use of Ambient Media

The most creative use of non-conventional outdoor media and includes structured ambient like restrooms, shopping malls (excluding point-of-purchase advertising), airports, bus stations, theatres etc. as well as one-off, non-scalable ambient opportunities.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is direct), Outdoor Solution Providers Rs. 7500/- + GST Per Entry
3.c Green Initiative

Entries can be submitted by those maintaining parks, gardens or anything which enhances the environment for society. Also any media owner who has used recycled material, and even used environment friendly material to create OOH media can send in entries.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers Rs. 7500/- + GST Per Entry
3.d Activation

Any Activity / Execution / Demonstration done outdoor solely for the purpose of promotion and / or advertising.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Activation agency Rs. 7500/- + GST Per Entry
3.e Digital OOH

Any Execution / Display using Digital Media such as Interactive / Non – Interactive Screens, LED Screens,Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the content that is run digitally on the media.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency Rs. 7500/- + GST Per Entry

Parameters, Terms & Conditions:

  1. Any entry submitted in one special category cannot be submitted in any other special category.
  2. Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries):

    3a. Innovation of the Year:
    (i) Innovation objectives (relevance to communication objectives / brand strategy), (ii) Uniqueness of innovation, (iii) Duration of the Innovation, (iv) Implementation challenges, (v) Scale of innovation (media, formats, location), (vi) Details of any recall research
    To download the sample entry form CLICK HERE

    3b. Best Use of Ambient Media:
    (i) Objectives of the use of the ambience (relevance to communication objectives / brand strategy), (ii) Uniqueness of use of Ambient Media, (iii) Duration of the Innovation, (iv) Implementation challenges, (v) Scale of innovation (media, formats, location), (vi) Details of any recall research
    To download the sample entry form CLICK HERE

    3c. Green Initiative:
    (i) Objectives of the use of Green Initiative, (ii) Uniqueness of Initiative, (iv) Scale (media, format, location), (iv) Adherence to the parameters & norms of green initiative accepted globally, (v) Certifications if any, (vi) Impact assessment
    To download the sample entry form CLICK HERE

    3d. Activation:
    (i) Communication objectives for the activation, (ii) Activation Strategy, (iii)Target audience, (iv) Duration, (v) Uniqueness of execution, if applicable 
    (vi) Impact assessment
    To download the sample entry form CLICK HERE

    3e. Digital OOH:
    Please note this category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media.
    (i) Communication objectives, (ii) Creative idea, (iii) Target audience, (iv) Location (v )Duration (vi) Use of digital media solely for the purpose of advertising (number of media used, formats such as Interactive / Non – Interactive Screens, LED Screens, Projection Systems etc.), (vii) Impact assessment / Data analysis
    To download the sample entry form CLICK HERE

4. International

Code Category Scope Who can Participate? Entry Fees
4.a International

All the work done by Indian & International agencies
but implemented outside India.

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency, Activation Agency Rs. 7500/- + GST Per Entry

Parameters, Terms & conditions:

  1. Campaigns which are run outside India are eligible in this category.
  2. Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries):
    (i) Communication objectives, (ii) Creative strategy, (iii) Target audience, (iv) Scale (Formats, media used, location), (v) Innovative formats used (if any), (vi) Uniqueness of execution (if any,) (vii) Impact assessment

     

5. Public & Social Services

Code Category Scope Who can Participate? Entry Fees
5.a Public & Social Services

Public health, environment and social issues

Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner Rs. 7500/- + GST Per Entry

Parameters, Terms & Conditions:

  1. The Entries shall contain information on the
    1. particular public / social cause addressed, and
    2. how communication on OOH media helped to address the public / social cause through awareness building, interventions, on-ground consumer engagements, execution of CSR plans, etc.
  2. Entries to this category shall be supported by specific information on the
    1. minimum number of 30 media units used
    2. minimum of 3 different formats used (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client)
  3. Activation if done should have been for a minimum of 3 days and covering at least 3 different cities (even single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client).
  4. To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign.
  5. Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries): Entries should be explanative of -
    (ii) Creative strategy, (ii) Communication objective, (iii) Target audience, (iv) Scale (description of the OOH formats used, number of OOH media units used, geographical locations), (v) Innovative use of different formats (if any), (vi) How the overall plan was executed / uniqueness of execution (if any), (vii) Impact assessment.

  6. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information)

6. Media Owner Excellence Awards

Code Category Scope Who can Participate? Entry Fees
6.a Traditional Formats

Billboards, Footover Bridges, Gantries.

Billboards, Footover Bridges, Gantries.

 

Media Owner Rs. 7500/- + GST Per Entry
6.b Transit Media

Airports & Aircraft, Metro Rail Networks (metros / stations), Railway Network (trains / stations), Bus Transport (buses / stations), Cabs, Auto-rickshaws, any other transit vehicle/network

Media Owner Rs. 7500/- + GST Per Entry
6.c Street Furniture

Public Utilities, Bust stops, Street benches, etc

Media Owner Rs. 7500/- + GST Per Entry
6.d Digital Out-of-Home (DOOH) Media

Interactive / Non – Interactive Screens, LED Screens, Projection Systems etc

Media Owner Rs. 7500/- + GST Per Entry

Parameters, Terms & Conditions:

  1. Submissions on New format/ structure/ medium created by media owners with fresh investments can be entered in this category
  2. Any investment made to refurbish an existing media asset can be entered in this category.
  3. Any campaign which is changing the format temporarily cannot be entered here.
  4. Any submission pertaining to CONTENT of a campaign or ad will not be considered in this category.
  5. Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries): 
    (i) Location of new media, (ii) Volume of investment in the media, (iii) Number of new units/ mediums, (iv) Innovation in media, (v) Beautification of existing media assets (vi) Use of new technology 
  6. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to compile the information)

7. Campaign of the year

Code Category Scope Who can Participate? Entry Fees
7 Campaign of the year

Awarded to any campaign, irrespective of product / service and outdoor media format, comprising a minimum of three creative concepts based on the same central idea used in multi format

Not by Entry No separate entry fee charged

All entries  entered under ‘Brand Categories – 1.a, 1.b, 1.c, 1.d, 1.e, 1.f, 1.g 1.h, 1.i, 1.j, 1.k, 1.l, 1.m' shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore, the Terms & Conditions, as well as the Documentation Required for adjudication of entries for the ‘Campaign of the Year’ shall remain the same as that for all ‘Brand Categories’.

The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Categories’. No direct entries will be made under ‘Campaign of the Year’ category.

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