Sometimes the only thing standing between us and achieving potential of tomorrow are the doubts we have accumulated till today. Thus OAC 2011, which happened on 17th & 18th June' 2011 at Renaissance, Powai, Mumbai had the Outdoor industry 'Think Tomorrow. Today'. OAC 2011 this year was channelised to understand and assimilate the opinions of all interest groups of the industry and reach a consensus with regards to the best possible direction ahead. OAC 2011 this year had an overwhelming participation of 600 delegates from the industry attended the event. We had Brand marketers, Outdoor specialist agencies, media concessionaires, media buying agency, digital printers, suppliers to outdoor industry, and others ancillaries attending the event and rendering to to be a great networking platform.

The Convention this year was a blend of speakers hailing from varied backgrounds, representing the varied stakeholders of the industry, we had regulators, media concessionaires, brand marketers, specialists, research houses, and the likes putting forth some engrossing sessions.

The Expo at OAC has never been about size but about delivering sheer effectiveness. That theme continued this year with a centrally located expo space, where about 15 exhibitors participated and brought on the fore front their cutting-edge solutions. Exhibitors included Outdu, Proof Of Performance, seeoutdoors.com, sinex and many more.