Outdoor Advertising Convention 2018
The 14th edition of the Outdoor Advertising Convention (OAC) -- India’s foremost OOH industry platform for knowledge sharing, business-to-business meetings, and exhibition of digital technologies, media and materials – was conducted at the Renaissance Mumbai Convention Centre Hotel, Mumbai, during July 27-28, 2018.
Like every year, OAC 2018 drew the participation of global and Indian OOH industry leaders and experts comprising media owners, specialist agencies, brand marketers, civic authorities, technology evangelists and solution providers. The Convention with its three modules –Convention, Outdoor Advertising Awards & OOH Expo – directed sharp focus on key industry trends and developments that are expected to reshape the contours of Indian OOH business in the coming years.
The two-day event also facilitated seamless networking among the participants in all the three modules, paving the way for strong intra-industry collaborative efforts.
The Convention also demonstrated the growing interest among OOH players across the country to discuss business matters and industry issues on a common platform, evidenced by the active participation of OOH entrepreneurs and professionals from a large number of non-metro cities.