Head of Media, Digital operation, Brand Essenza Di Wills and PR at ITC Personal Care
Ranajit Ghosh leads the integrated marketing communication function at ITC which includes media planning, buying, PR , Digital and brand Essenze Di Wills. With more than 16+ years of experience in integrated marketing, Ranajit Ghosh joined ITC in 2007. He has been instrumental in launching ITC’s personal care brands across communication platforms and has led the integrated communication function for the business. With his consummate expertise in the areas of media planning, execution, media innovation and new media, ITC’s FMCG brands have effectively leveraged media opportunities across platforms delivering many industry firsts.
Prior to this Ranajit has worked with leading communication agencies like Leo Burnett, Mindshare and Madison on myriad categories ranging from automobiles and telecom to FMCG and Luxury brands. During the agency tenure he has won 2 EMVIES.
Ranajit is currently a member of the technical committee with RSCI (NRS-IRS merger) and has played an active role in the New IRS implementation.