Head Marketing & Communications, Liberty Videocon General Insurance Company
Prasun Aachharyya, is a Communications & Research professional with rich experience in Brand Management, Corporate Communications, Public Relations, Advertising Strategies (ATL-BTL) (across retail & commercial HNI consumer target group), Media Planning, Product Development, Consumer & Media Research, Analytics, Digital Marketing & E-Commerce
Prasun is the Head of Marketing & Communications in Liberty Videocon General Insurance Company (a joint venture partnership between Videocon Industries and US-based Liberty Mutual Insurance Group, which is a leading global property and casualty group). As one of the founding member and part of the Core team in Liberty Videocon he has shouldered the responsibility of launching and spearheading Marketing, Communications, PR, Corporate Communications, Digital & E-Commerce practise for Liberty Videocon General Insurance Co. Ltd in India.
Prior to Liberty Videocon he worked in TATA -AIG Life Insurance Company Limited (now known as Tata-AIA Life), in its Marketing function, where he conceptualised and executed highly creative and results driven marketing, branding and communications programs for delivering business objective.
Prasun has the basic grounding in Brand Consultancy, Consumer and Media Research, and has worked in Indian Market Research Bureau (IMRB International) as Senior Project Director, handling coveted customised & syndicated consumer research & analytics projects, across BFSI & Media sectors in the South Asia Region ( India, Bangladesh & Sri Lanka)