Yadvinder Singh Guleria

Yadvinder Singh Guleria

Senior Vice President - Sales & Marketing Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)

Mr. Guleria is at the helm of navigating the sales and marketing operation of Honda 2Wheelers since 2012.

With his challenging spirit, ability to inspire colleagues and intuitive understanding of market dynamics; Mr. Guleria has mined opportunities in uncertain times and led Honda to become the 2nd largest two-wheeler Company in India by far.

From strategizing long term business game-plan to scripting Honda’s rural foray; Mr. Guleria spearheads a young team that has since innovated and redefined the realms of possibilities in the Indian 2Wheeler industry.

Mr. Guleria oversaw the creation of differentiated brand journey of Honda Wing mark identity in the 2Wheeler industry and his suave marketer instinct has led Honda to numerous accolades for the brand as well as products.

An excellent motivator and an articulate communicator with a great sense of humor, Mr. Guleria is a regular speaker at key industry panels like the SIAM Conclave; as well as a jury member in various A&M platforms. He recently won recognition as the ‘Marketer of the Year’ for the second consecutive year, in the 2Wheelers category at the 4rd Colors IAA Leadership Awards, 2016.

He is also a certified Safety Riding Trainer and Chief Instructor- Sales Training by Honda Motor Company, Japan and conceptualized the expansion of Honda’s Safe Riding activities in India.

Post his graduation from Punjab Engineering College, Mr. Guleria started his career with Yamaha Motors India (Pvt.) Ltd. (YMIL) as a trainee, working his way up to be company’s youngest sales manager. In 1998, he shifted gears to 4-wheeler industry and joined Hindustan Motors Ltd (HML) before moving to Honda where he was a core founding member in 2001. In April 2011, he briefly joined Polaris India Pvt. Ltd; before rejoining Honda in 2012.

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