General Manager – Marketing and Head – National Brand Properties & OOH Media
A Brand strategist and Marcom Specialist with over 19 years of progressive cross-category experience across Telecom, FMCG, Alcho-beverages & Paints, Aashish has played a key role in building brand architecture and repositioning of big ticket brands. In his current role at Idea Cellular, he is responsible for building National brand properties & Strategic Associations and driving the Integrated Marketing Communication for the same. In addition he is also responsible for the national OOH Media and Shopper Marketing Strategy for Idea . Prior to his stint at Idea, he has devised winning marketing and business strategies in organizations like Vodafone, Pernod Ricard , Parle and Goodlass Nerolac . Aashish is an MBA (Marketing) and BCom graduate from Mumbai University. Among his other qualifications, he has done an MDP in “Effective Marketing” at XLRI (Jamshedpur) and is certified as an Inbound Marketer from the prestigious Hubspot Academy.