Abhinav Upadhyay

Abhinav Upadhyay

Head–Marketing & Innovation, Zee Learn

An experienced hand at the nuances of Marketing and Product Innovations, Abhinav is Head of Marketing and Innovations at Zee Learn Ltd. In his current role, Abhinav is responsible for the overall marketing strategy for the organization & functionally responsible to expand the network of Zee Learn brands Kidzee, Mount Litera Zee School along with other brands like Mount Litera School International, Zee Institute of Creative Arts, Zee Institute of Media Arts and Brain Cafe.

With over 12 years of experience, Abhinav has a 360 degree marketing experience and has been actively involved in Product and Marketing Strategy, New Product/ Pricing, Budget Management, Media and PR coordination, Retail, Grassroots, Digital and Corporate Marketing along with product/ marketing tie-ups to help grow the business. Abhinav has always added value to business by his innovations, strategy and execution.

Prior to Zee Learn Ltd, Abhinav was associated with brands like Thomas Cook India Ltd, Western Union and Tata Teleservices. In his career span with Thomas Cook, he has launched various products like Borderless Prepaid Travel Card, Online Forex Store amongst others. With Western Union, Abhinav contributed significantly to improve brand health that played a pivotal role in the growth of market share for the organization. While his stint with Tata Teleservices, Abhinav launched innovative brands like Truepay and Walky.

Abhinav has completed his post graduation in Brand Management from Mudra Institute of Communications Ahmadabad. Abhinav also holds an undergraduate degree in Business Administration from Lucknow University and a National Diploma in Computing and Multimedia from Edexcel, UK.

His passion for devising innovative brand strategies is paralleled by his passion for reading books. Follow on Twitter: @abhinavu

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