Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai
Jiveshdeep Singh Sandhu
Head - Marketing Communications, Nissan Motor India Pvt. Ltd.
Launch of Nissan GT-R. Brand Ambassador Strategy & management. Selected for the India Leadership Program for Alliance at IIMB. Repositioning of Datsun brand in Feb’16. First ever Nissan Brand campaign coinciding with ICC T20. Nissan & Datsun became one of the most talked about brands in the auto category in digital media. Launch of redi-GO and “Sport edition” under Datsun brand. First ever sportswomen association with a car brand (won an award for “Brand Ambassador of the Year” at Car & Bike Show Dec’16) Brand opinion for both Nissan and Datsun at an all-time high within 8 months.