Smritika Sharma is the Marketing Head of India’s first and largest cold-pressed juice brand – Raw Pressery. A marketing professional with over 8 years of experience in the Beverages segment, Smritika is currently driving category awareness in the nascent coldpressed juice segment. Her keen interest in health and fitness has added to her understanding of the space, while aligning herself to the brand’s philosophy of “All Good. No Bad”.
A post graduate from the Institute of Management Technology, Nagpur, Smritika began her career in marketing with the Coca Cola Company. Her work with the portfolio led her to spearhead communications on Sprite. Smritika’ s contributions to the brand has received national and international recognition. Before embarking on her professional journey at RAW, Smritika focused on brand management and establishing proficiencies in areas of strategy, communication and engagement in the beverages segment.
Smritika’ s focus lies in a holistic approach to marketing from insight discovery to developing strategy to building powerful communications to assessing impact on consumer and business.
She looks at channeling brand performance through a quantifiable digital landscape. She attributes the growth of digital marketing to its growing accessibility and believes that the digital space has the potential to become the next frontier for brands as well as their commerce.