Head -- Brand & Marketing Communications (India & South Asia) & Head -- Sanyo Business, Panasonic India
Mr. Sarthak Seth is currently heading the vertical for Brand & Marketing communications at Panasonic India, overlooking the operations across India & South Asia along with leading the Sanyo Business vertical as its Business Head. He is responsible for devising marketing strategy for new and existing products and driving sustainable profit growth for the company.
With over 15 years industry experience at his disposal, he specializes in brand strategy, consumer insights, visibility strategies and has been instrumental in conceiving, designing and implementing product and marketing initiatives. Mr. Seth has successfully demonstrated proficiency in increasing bottom-line profit under high pressure corporate environments, and thus at a young age of 33 went onto head the Brand & Marketing Communications division and simultaneously Panasonic’s Exclusive Sales Channel too. His unprecedented approach towards marketing has helped Panasonic win many honors and even register itself at the Guinness World records.
Mr. Sarthak is an alumni of UCLA Anderson School of Management, NUS Business School; and holds an MBA in Marketing & Finance. In 2013, he received Young Achiever of the Year @ 4th CMO Asia in Singapore and has also has been felicitated by some of the leading bodies in the field of Brand & Marketing including International Advertising Association (IAA), WOW Awards and EEMA to name a few. In 2015 he was inducted in the list of top 100 Marketing Leaders issued by World Brand Congress.