Head – Brand Communications & Vas - Tata Teleservices Limited
Mr Shashank Pore is Head – Brand Communication & VAS at Tata Teleservices Limited. He heads Brand Communications and Value Added Services for the CDMA business division (Tata Indicom, Tata Photon & Tata Walky) of Tata Teleservices Limited (TTL). Shashank is involved in driving VAS operations, brand and marketing program conceptualization, creation, development, execution for CDMA brands and conducting efficient media buying for optimizing brand visibility. He is responsible for brand communication, events & promotion and Media Buying.
Prior to this he was looking after Marketing for TTML which included products, VAS, Media buying and Brand communication. Prior to joining TTML, Shashank has worked as Head – Value Added Services at Idea Cellular, Pune. Shashank is a seasoned professional with hands down in setting up and managing business operations with organization like Nestlé & Gillette, with an overall experience of 16 years, Shashank has to its credit in achieving revenues, driving profitable business growth.
Shashank core strengths and functional expertise is in business planning, product launch & management, customer relationship management and competition/market analysis.
Shashank holds a graduate degree in Chemistry and masters degree in Management Studies (marketing) from University of Mumbai.