Satyajit Sen has been in the media agency business for past 21 years across a host of leading agencies- Ogilvy & Mather, Lowe, and then later in the media independents of Group M & MediaCom before joining ZenithOptimedia, where he is currently in the capacity of Chief Executive Officer-India.
Satyajit has been associated with key clients in Delhi like Nestle, Reckitt Benckiser, Honda, Toshiba, Hyundai, LG, Maruti, BSNL, Ministry of Tourism, Nokia, GSK, Dabur, Aviva Life Insurance. He has also been deeply involved with media brands like Living Media, BBC, Discovery, RPG publications,Mail Today- across their launches and audience retention programmes.
Today ZenithOptimedia is the largest media agency in Delhi and has received the No. 1 agency in New biz for 2011.
Satyajit has won Emvies Gold for media research work for Aviva, Effies Bronze for effectiveness of advertising for Incredible India campaign in 2006. He has also won many other internal awards.
A student of Physics at St Xaviers College, and later the college of Business Studies, Calcutta University, Satyajit has undertaken MDP programmes at Insead. He has a passion for fine arts and would like to take up the brush & palette some day.