Director - Curry-Nation Brand Conversations Pvt Ltd
Priti started her career twenty two years ago with Dart Communication. Since then, she has had long stints in senior positions at Leo Burnett followed by Lowe and currently Grey.
At Dart she began her carrer as junior copywriter
At Leo Burnett she joined as copywriter and moved on to becoming a Creative Director handling Coca cola, P&G and Heinz
At Lowe, she was the Executive Creative Director and responsible for some of the biggest brands in the Lowe stable across several different categories including the most high profile Unilever brands likeSURF, Axe, Rexona,Fair&Lovely,Clinic ,Breeze,Liril and also LG, Maruti Suzuki,Idea cellular . She was in charge of the laundry business for the Asia Pacific region for Unilever. She was also the creative head of the agency’s Delhi office.
At Grey,she was the National Creative Director in charge of the creative output and people across the country