Mandeep Malhotra (Mandy as he is affectionately known to most people) heads DDB MudraMax Experiential businesses (Kidstuff, Celsius, Terra and Concrea), its Retail cluster (Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham) and the OOH businesses.

With a Masters in Business Advertising from Melbourne, Mandy has over 12 years of rich professional experience in outdoor media. Prior to this appointment, he has worked with Clear Channel India, OAP, 141 Wall Street (the OOH arm of Bates 141), Asian Age, Pioneer and Total Media Melbourne. He has managed brands in categories such as telecom, FMCG,retail media, finance and others. He has won 4 One Show awards, 3 Pencil Awards and dozens of others at the Outdoor Advertising Awards (OAA) and other awards.

Mandeep is a part of the Gold Lion team at Cannes and has also received an award for The Entrepreneur of the Year along with bagging The Suit of the Year twice at Ogilvy & Rmg.

He is the brain behind the recent successful launches of VW, Aircel, Pepsi, Reebok, HT, Jet Airways, Reliance Capital, Micromax, Amway and others. An energetic team leader he is passionate about his work and loves nothing better than a challenge.

His love for the outdoors flows into his personal life and he is a keen biker and nature lover.