Prashant Godbole has worked in the advertising industry for the last 25 years. He spent his early advertising years in Lintas, Ogilvy, Enterprise, and Contract, before moving to Rediffusion Y&R, Mumbai, working on famous brand campaigns like Bajaj, Airtel, Shoppers Stop, Colgate-Palmolive, Times of India, Taj, etc. He quit in 2006 to start ideas@work together with partner and maverick Zarvan Patel. He is the brain behind many successful advertising campaigns for brands like Reid & Taylor, Rustomjee, Big Adda, Edelweiss, Stephens Brothers, among others. He has won 3 Cannes Lions including 2 gold, 4 Asia Pacifics, 3 New York Festivals, 2 D&AD Awards, 1 One Show Award, and more than 200 local awards.