Vice President & Executive Creative Director - JWT
Started his career in the August of ’92, as a Jr. Visualiser with TRITON COMMUNICATIONS. Was hired as an Art Director a year later with HTA in Bangalore (now JWT).
Returned to Bombay and joined Saatchi & Saatchi. In the formative years of Saatchi in India the team consolidated the agency winning many clients and growing the business.
This bug made him start DIGITAL NIRVANA, as a partner, dabbling in new media. It was one of the first digital studios providing design solutions. Some of the projects involved designing a restaurant, a fitness gym, even an interactive presentation for Mercedes Benz.
RKS BBDO asked him to come onboard to improve the creative process. But the agency inertia made him move onto a fast paced channel which was the flavour of the day, CHANNEL [V], as Head of Design. Out there, he not only served the channel’s advertising and promotional needs, but was also the Design consultant for many on-air shows. The channel outpaced MTV moving onto first slot. The resultant success made the network offer him a position at its very base, STAR TV, Hong Kong, to help them out on all their channels (STAR PLUS, STAR WORLD, STAR MOVIES, CHANNEL [v], STAR NEWS, NATIONAL GEOGRAPHIC, STAR PHOENIX and STAR TAIWAN). He won the Silver BDA PROMAX for the Best Consumer Promo for Star Movies.
Back in India, leaving the world of television behind, he experimented with art directing television commercials. Soon though, he was consumed by the endless possibilities of the Direct Marketing world and joined Theory M to try his hand on BTL and CRM.
But the advertising bug never really left his system and sooner than he anticipated he was working with JWT as a Senior Creative Director on accounts like; (DTC) Diamond Trading Corporation, BIG FM, Sri Lanka Tourism Cluster, Times Of India, Reliance Money, Hindustan Petroleum (HP Chota Gas – a rural initiative, HP Corporate, Club HP, Turbojet), Shapoorji Pallonji, Ahuja Builders, Gold Coast Tourism, Ireland Tourism, Unilevers (Radiant, Sunsilk), DIAGEO - Smirnoff (Red, Twist, Black), Godrej Appliances (Refrigerators, Air Conditioners, Securities), UTV (Hungama TV), Standard Chartered Marathon, Philips CTV, SBI Mutual Funds, Godrej Sara Lee (GoodKnight), DeBeers, Philips Televisions, UTI Mutual Funds among others.
A couple of years ago, he started RUBBERSTAMP; a Graphic design and Brand Consulting shop. The roster of clients who have come on board is truly eclectic. Garodia International School, Illumine—a knowledge based company, Shakti Tours and Travels and more. For Garodia, the entire communication package comprised everything from the school’s logo down to the uniform the kids will wear. The commitment even extends to putting a system of teaching that takes into account, a modern environment. Rubberstamp also has the proud distinction of designing the entire Brand Identity for PDM (Percept D’Mark), which in itself boasts of a fairly large agency set-up.