Sandipan is the FMCG’s besotted brand booster. In love with this industry since time immemorial, Sandipan has been credited with boosting the brand equity and profitability of every single brand he has been associated with, over his last 18 brand building years across multinationals like Electrolux, Ruchi Soya, Tiffanys, Mother Dairy, TATA Group , MTR Foods, amongst others spread across the world! A seasoned-pun intended- branding and marketing veteran with an inimitable background in marketing and finance, Sandipan is the industry’s go-to expert for building brands and boosting business-as he enables organizations to turn around ailing brands, milk profitable ones and thus make your P&L sheets happier by the day! A wealth of business hindsight, branding thought leadership and fiercely futurist approach towards brand management is what distinguishes Sandipan as the super-‘brand’-man who eats and drinks branding-and thus professes his respects for the adage that ‘Every brand’s journey to one’s heart is only via the common man’s stomach’-all you need is to delight that heart with unforgettable brand experiences, time and again.
A truly global marketing maverick, Sandipan synergizes his passion for all things food and branding in building billion dollar brands with a global food-print. As the Chief Marketing Machine behind the billion dollar Nutrela brand of the Ruchi Soya Industries Ltd, Nutrela has been the recipient of honors such as Master Brand and Power Brand Awards in 2013 under his strategic brand stewardship. Sandipan has also been accredited with the historical business transformation of branded food and edible oil business of Ruchi, by evolving the business strategy from commodity oriented modus operandi to a branded product format. Sandipan’s major area of focus towards the Nutrela brand is to design and deliver exceptional brand value and experience to consumers and thus democratize the complete wellbeing of existing as well as future Nutrela family across India.
A laudable legacy which boasts of rich national and international lineage across brands like MTR Foods, Tata Chemicals, Mother Dairy, Dhara and Safal, Electrolux and Tiffany Foods before returning to the Indian giant Ruchi Soya, is what Sandipan calls his humble learning curve. Having spent close to two decades in strategic brand management, marketing and business management, it’s only befitting to have built an enviable portfolio of professional achievements globally acknowledged via international awards and recognition. Sandipan’s marketing genius has been celebrated by honouring him with over a dozen such accolades; some of which are the iconic Best Marketer Award 2004 by the Business Today Group, Brand Leader Award 2009, F.A.M.E. (Fabulous in Marketing Excellence) 2011 by Asian Leadership Awards, India’s Greatest Corporate Leader 2012 and has been recently hailed as one of the Top 50 CMOs in India by Business Standard and CMO Council in 2013.
As the blue-eyed super-‘brand’-man of the Indian FMCG’s Food and Beverage space, Sandipan is often quoted in leading Indian business publications like The Economic Times, Business Standard, Financial Times, as well as popular marketing publications like IMPACT, AFAQS, Paul Writer, Exchange4Media etc. He also takes his brilliant thought leadership of strategic brand management to industry forums such as IMAI, World Brand Congress, Global Business Sumit where he inspires the marketing fraternity with his tenacious dedication towards empowering profitable brands to become global power brands.