'‘How infometrics can enhance OOH competitive positioning’'
Daniel Cuende studied Industrial Engineering at UAX University. In 1991, he co-founded Cuende Infometrics with the goal to create innovative and efficient research methods. Daniel is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee.
He is the head of the developing team for the OOH planning software for USA, Spain, South Africa, Pakistan and UK and the designer of MÉTRICOOH, OOH Measurement system that achieved Technical Innovation Award by FEPE International.
ESOMAR representative in Spain from 2005 to 2013 and currently part of the ESOMAR Disciplinary Committee. Daniel has been a regular speaker at ESOMAR & ARF International Conferences. Recently He has been recognized by Microsoft and ESOMAR as the Best Analyst in the first ever International Hackathon Challenge of Market Research in Big Data.