Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai
L V Krishnan
CEO TAM Media Research
'‘Developing media metrics that have industry-wide acceptance – lessons for OOH’
In a journey of over two decades in the world of media insights, LV & his team pioneered a range of audience understanding information for the media industry. He is today one of the most experienced and competent professionals in the media research arena. His contribution to the growth and development of understanding data analytics for programming & marketing of media brands has significantly helped mentor the blossoming of TV media industry in India. His vision is characterised by the belief that all harmonious research work will spark a new insight that is bound to deliver ROI for businesses.
Krishnan has been a speaker at global media research forums of ESOMAR & ARF and continues to be a visiting faculty in leading B-Schools across India. He is also a strategic advisor & board member in a new digital startup. In the new age of IOT, VR & AI, his new vision for TAM is to become the data monetisation company, with more focus on Hyper Local CI (Consumer Intelligence).
TAM has always underlined the importance of intelligence from audience behaviour & AIS data sets as a core delivery in a fast changing media landscape. His objective is to amalgamate knowledge from years of video content consumption & dissection data powered by TAM's cutting edge technology. This will create a revolutionary process for dissemination of well targeted messages in digital & TV platforms to deliver superior experience and ROI for advertisers & platform owners.