Raj Nayak joined hands with NDTV in 2003 to set up NDTV Media Limited as its CEO. NDTV Media soon became the leading revenue generators in the Indian advertising industry in Television, Internet & Digital Cinema. With over 1500 clients on board, NDTV Media has the largest client count for any independent media marketing company in India.

He has just launched AIDEM Ventures Pvt. Ltd., that aims to be India’s largest and most respected independent Media Knowledge Process outsourcing, Consulting, Sales & Marketing Company. The company has 10 offices with over 200 employees. The company prides itself as being an aggregator of talent, who are some of the finest media professionals in the industry. And for those who don’t know what AIDEM means – “It’s the true reflection of MEDIA”.

Prior to joining NDTV Media, he was the Executive Vice President, Sales & Marketing for the STAR TV Group where he spent 10 years and was responsible for strategizing, packaging and marketing of all the STAR TV channels and for the groups advertising revenue. He was a key member of the STAR TV India management committee & was also on the Board of Vijay TV & Indya.com. Raj brings with him a proven track record of revenue generation & a great understanding of the media industry.

He is an extremely astute and savvy sales person and his biggest strength is his entrepreneurial style of functioning & his ability to create long-standing relationships with agencies, clients and the talent fraternity. The ability to mingle with ease across levels and across industries and be accepted by them is something that is his unique characteristic. A complete people’s person, who leads from the front.

He is also the President of the International Advertising Association (IAA) – India Chapter.