'What will it take for Indian OOH to achieve double digit growth?'
Vikram Sakhuja has over 28 years of experience working with leading organisations, such as, P&G, Coca-Cola, Star TV and GroupM across media, band marketing and marketing research verticals. An alumnus of IIT Delhi and IIM Calcutta, Vikram joined P&G in 1988 where over eight years he held positions in marketing research and media. He then joined Coca-Cola where he went on to manage the brand marketing portfolio. After that he joined Star TV Network (Newscorp) as EVP Marketing to set up their marketing department.
In 2002 he joined the WPP group – first, as the Managing Director of MindShare South Asia; then was the CEO of GroupM South Asia for six years. From there, he took on the global role of WW CEO Maxus for two years. In the latter part of 2015, Vikram joined Madison Media and Madison OOH as the Group CEO and Board Member.