'UK Adscreen Networks: Lessons learned from the last 10 years '
Peter co-founded Esprit Digital in 2002. Assuming responsibility for business development, commercial agreements and finance, Peter spends a good proportion of his time concentrating on or promoting the company’s product range around the world either directly, or through distribution and partnership agreements
Peter spent two decades manufacturing and supplying electronic displays for all types of industrial and commercial applications and started in the industry running the sales department of a company that made the first fully portable mobile phone in the 1980s. All this despite leaving university to become a journalist, surviving just a year on Fleet Street!
Esprit Digital was started both in response to a meeting with CBS Outdoor as well as the realisation that the visual display market was rapidly moving towards flat-screen technology and Peter believed that the contacts he had built up over the years would be receptive.
‘There are many companies in the world who can put up a screen in a public place, but only a handful who can seamlessly integrate a large network of displays into a harsh commercial environment such as a metro, an airport or a major mall.’
The industry is maturing and in the next 3-5 years, Peter believes that major clients like advertising contractors and infrastructure owners will make reliability their number one priority when investing in screen networks. Specifically for Esprit Digital, the aim is to replicate globally what has already been achieved in the UK by delivering reliable, stylish and profitable media screen networks to mass transit and high footfall retail environments.
Peter is a self-confessed ‘speed freak’, be it on four wheels or skis. He was the British Junior Backgammon Champion and still takes on all comers but sport is his real passion yet in his own words ‘I am constantly challenged because all of the teams I support are serial heroic failures – Spurs in football and England in everything!’