Gallen Yip

Gallen Yip

Research Director, Kinetic Worldwide, Asia Pacific

'The Ugly Truth–DOOH , Interactivity and Engagement'

Gallen has about 10 years of experience mostly spent with some of world’s most successful business intelligence companies, agencies and their clients. Close to half of his career has been spent in Asia with Kinetic Worldwide; one of the world’s largest OOH media management and investor on behalf of our clients. A firm believer; in doing more to figure out how clients can build a cumulative OOH experience to deliver strong competitive advantage.

Out of office, he spends his time reading, wandering into shopping malls and having his families and friends over at his place for an relaxed evening with some good port and home-cooked food.

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