Ashish Pherwani is the Media & Entertainment sector leader at EY India. He has been associated with the media and entertainment industry since 1999.

Ashish started his career as a copywriter in an advertising agency, before moving to EY, where he has been involved with over 50 media companies across strategy, operations, risk management and acquisitions.  He is a digital evangelist and a huge fan of local media like radio, events, OOH and print.  He has authored over 15 white papers on Indian M&E, as well as the FICCI-EY report for 2017 and 2018.