Rachana started her career in the OOH industry as a media planner and buyer at Ensure Outdoor Advertising. She has over 16 years of experience in end-to-end business operations and retention, driving large scale revenue and profit gains and improving organisational performances through investments and account management. She is presently the Co-CEO of Kinetic Advertising India, an iNR 5.5 billion company, and is among the most notable women leaders in the industry today.
Rachana is highly skilled in launching businesses from scratch, restructuring organisations and in transforming non-performing BUs into top-performers and had brought 3X growth in HUL & Amazon business in a duration of 4 years, in her previous role as business head at Rapport.
Among her notable achievements, Rachana is the first woman CEO under 40 in the OOH industry in South and South East Asia. Under her leadership, Kinetic India’s overall business grew by 19%. The consolidation strategies implemented to improve extractions and build partnership resulted in a reduction in vendor base by 30% and increased extractions by over 15%.