Vice President & Associate Marketing Partner, IndusInd Bank
'Banking on OOH'
Anand is an advertising & marketing professional with over 18 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute to brands across various categories like Banking, Consumer Durables, Automobiles & Media Sector. An astute marketer, he has practiced various functions which include Brand Management, Media Planning, ATL & BTL executions, Product Launches, Digital Marketing, Market Research, Consumer Insights, Public Relations, Internal Communications, Social Media Marketing and Campaign Management.
At IndusInd Bank, Anand is Spearheading the Brand Management & Media Planning division of the bank. He has been a key contributor in changing brand positioning of the bank & instrumental in image makeover of the bank post restructuring exercise in 2008.