President & Country Head: Brand, Digital & Retail Marketing, YES Bank
'Banking on OOH'
Rajat Mehta is the President & Country Head at YES BANK, one of India’s largest private sector bank. In his leadership role at YES Bank, Rajat is responsible for marketing & communications of the retail and SME businesses, across over 650 branches in India as well as international operations for the bank. He also manages product marketing across all liabilities, assets, NRI, cards, third party and direct banking product portfolios.
Rajat is also responsible for the YES Bank mother brand, including all brand initiatives across television, print, outdoor and events. He also manages the central sponsorship of the Indian Premier League (IPL) and leads a very robust online marketing practice, spearheading YES Bank’s digital and social marketing initiatives for brand and business generation, where YES Bank enjoys a leadership position in India.