David Payne

David Payne

Founder, Mediabridge Global

'Watch and Learn : Then Do it Better'

David has dedicated more than twenty years of his professional life working within the Global Out of Home Media Industry.

Early in his career, working in the UK, he was part of the start-up team that launched Outdoor Connection, one of the UK’s most successful OoH buying brands. Since 2005, David has held a number of senior management positions at Kinetic Worldwide.

As CEO of Kinetic EMEA, David led the expansion of the Kinetic European network from four to twelve countries. In August 2009, he moved to New York taking up the role of CEO Kinetic Americas, firmly establishing the OoH agency model in the USA and taking Kinetic to #1 OoH buying shop in the market. In 2013 he returned to London to head up the Emerging Markets team, with continued expansion in to Russia and LatAm.

In February 2016, he left Kinetic to launch Mediabridge Global

Mediabridge is a specialist consultancy in Global OoH Solutions, with a multi-market perspective, helping businesses all over the world navigate and unlock the value from the dynamic OoH market place.

David lives near London with his two young daughters and is a long suffering supporter of Reading Football Club and an avid Cricket fan.


Partners