Sr. EVP & Head – Group Marketing & Principal Nodal Officer Kotak Mahindra Bank Limited
'Banking on OOH'
Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, oversees marketing efforts across all verticals with Kotak’s presence, including insurance, banking, brokerage, asset management et al. He also heads Service Quality and is Principal Nodal Officer.
Previously, Karthi helmed the marketing function of IDBI Bank. He is also a co-founder of Sharekhan, one of India's leading retail brokerage firms.
Karthi started his professional career as a copywriter, then moved on to account management at Grey Worldwide, and subsequently produced television content for Sony India. Prior to joining Kotak, Karthi was based out of Sydney, where he helped turn around an ailing DTH business that catered to the Indian diaspora in the ANZ region.
An alumnus of IIM Bangalore (class of '92), Karthi is a Bombayite who has been trying to escape from the madness of Mumbai all his adult life. Bengaluru is his favourite city in India, Goa comes a close second.